Internet - A Marketplace for Links

Whatever Internet once was, it is now an advertising arena where links have become a highly valued commodity.

Companies have been started around it (blogvertising etc.) and nowadays everyone and their dog knows that nothing is more valuable in terms of ending up at the top of your favourite search engine, than a link from a trustworthy source.

You can have all the H1, H2 and TITLE-tweaks you want, but nothing brings you faster to #1 SERP than a bunch of good links.

The more trustworthy the source, the more valuable the link. I don’t think that it has truly caught on for everyone in schools and other governmental or federal institutions exactly how valuable a link from them really are.

A link from an .EDU or even better a .GOV source, is today something that many would pay a lot of money for. For sure.

Ultimately, if you don’t watch out, it can start to change how you think as a publisher for the worse. You start writing about subjects you know contain high paying keywords, or worse, you write about a subject just to be able to link to someone who’s further down the food chain than you, and get paid for it. Reduced credibility inevitably follows.

Anyway, it’s not all bad. I like advertising, and I like the game it comes with. Trying to stay ahead of the herd. Internet is more business than ever, and the ways to monetize from it is really beginning to become clear.

Sooner than we think it will be clear to everyone, and that’s when the early adopters can begin to cash in big, and the followers need to think about what will be the next big thing.

Where are you going to be?

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